Projects, Projects, Projects
By SonHouse | May 6, 2009
One of the things I’ve learned over the years as a search engine marketer is to keep various projects in the works so that your income levels will be as strong as possible at the end of each month no matter what may happen to a particular project.
My friends and family are always curious to know how much money I am able to make online each month and I try and explain that in order to be truely successful online you need to have multiple streams of income coming in each month to make ends meet.
I am able to do that by developing my own products, both online and off, managing affiliate offers through ppc and seo, developing joint venture partnerships, consulting for both seo and ppc, and monetizing my various online activities with contextual advertising.
So, I am always looking for the next project or jv partnernship to add to the stable.
I’ve been able to piece together a nice monthly income from the various projects that I have working at any one time. The thinking there is that if one of the income streams dries up the others will be there to pick up the slack and hold me through until I get a new project or idea launched.
For the last 6 months or so, I’ve been fine tuning some of the projects I have and continue to brainstorm new ideas as well.
Some may argue that you need to focus and concentrate on one thing. The problem I have there is the internet changes so fast that if you’re not careful, you may get left behind while you are working on just that one idea or project.
I’ve had a lot going on recently, having traveled to my first affiiliate summit in Las Vegas in january, established some strong jv partners, built a small seo and ppc consulting company and continued to launch my own ppc and seo campaings in the affilaite space.
In addition to all of that, I still have my day job. Since the economy is what it is and my affiliate offers tend to be hot and cold, I figured it would be wise to continue with my day job for a bit longer until things settle down.
Keep those projects coming and don’t let your ideas fall by the wayside. Write them down, continue to do your research, read as much as you can, listen to as many podcasts as you can, and network as much as possible. The great thing about the internet is the sky is truely the limit. Work hard and learn as much as you can and you will soon be living the lifestyle you have always dreamed of…..
Topics: Affiliate Marketing | No Comments »
Google Uses ROI Tracking Info Against You
By SonHouse | August 24, 2008
One of the things a good ppc affiliate does, of course, is to track which keywords are returning your best ROI. This filters out those keywords that are non performers therfore lowering your adspend and raising your total ROI, Return On Investment.
You can do this a few different ways:
1. Using Network Sub Id’s
2. Using Google, Yahoo and MSN Tracking
3. Using 3rd Party Applications
I’ve used all 3 of these and have considered lately what is to stop google, yahoo and msn for that matter, from using the ROI information that you have in your account on each keyword from raising the min bids on those keywords to a point that they know you will still bid yet they will make the most money they can?
I’m not sure if this is the case but it makes sense to me that they would do this. Some really big super affiliates only use google to track roi yet I remain a little leary to do the same.
It’s very tempting, don’t get me wrong I do it on some of my campaigns. It’s easy to implement, the user interface is great and makes tracking ROI for thousands of keywords very easy. I just can’t help but think google is sitting behind the curtain laughing as their algorithm triggers my min bids to increase as my roi does.
If you have any take on this subject please leave some comments. I’d like to hear what all of you have to say on the matter.
Topics: Affiliate Marketing, Google | No Comments »
Speed PPC Version 3
By SonHouse | April 11, 2008
Good news for PPC marketers! Version 3 of SpeedPPC has just been launched.
Version 1 was an inhouse tool used by Allan Gardyne and Jay Stockwell in their own PPC marketing.
Version 2 was launched publicly last year - and received very strong reviews.
But they didn’t stop there. What I like about these guys is that they LISTEN. They’ve listened carefully to the feedback from hundreds of SpeedPPC users and they’ve produced a long list of fantastic new features which have made SpeedPPC 3 even better, even more useful for rolling out intelligently constructed, large, effective PPC campaigns incredibly fast.
As you probably know, really serious PPC marketers often create their own inhouse tools for launching highly effective PPC campaigns. Well, now you can get your hands on what was an inhouse PPC tool, and launch your own highly professional PPC campaigns. They can be HUGE campaigns, if you wish.
Much more important, though, is that SpeedPPC 3 is designed to make you launch accurate, EFFECTIVE campaigns with a solid ROI.
You know… super tight ad groups, dynamically matching keywords to ad groups, matching keywords to similar keywords on dynamically created landing pages, great Google Quality Scores, high converting campaigns… that sort of thing.
On the SpeedPPC private forum and by email, PPC marketers told Jay what they wanted, and he created the tool they asked for.
For example, you can create heaps of small, tightly focused ad groups. You can have just one keyword per ad group if you wish - in campaigns that are created at blistering speed. You can track every ad group and every keyword with surgical precision so you can quickly tweak your campaigns into profitability.
If you happen to be an affiliate, you’ll be delighted to know that this includes affiliate and CPA offers that you couldn’t normally track easily.
And I haven’t even mentioned the clever stuff you can do with datafeeds.
If you’re seriously into PPC marketing, you’ll be blown away by what you can do with SpeedPPC 3. You’re pretty much limited only by your imagination.
Even if you’re fairly new to PPC stuff, you should still check it out. Version 3 comes with 10 new training videos to get you up to speed fast. You even receive 15 landing page templates.
SpeedPPC is extremely useful. I recommend it for anyone who does PPC marketing.
The list of features and what you can do with SpeedPPC is far too long to list here. I’ve just scratched the surface.
I strongly recommend you stop doing PPC the OLD way.
Check out SpeedPPC 3 here…
P.S. Be quick. For few days, you can get SpeedPPC 3 at 20% off.
Check out this great demonstration video and see for yourself!
Topics: Affiliate Marketing | No Comments »